I also think they confused the issue by setting this up with scuba/surf gear – it might have been better if they promoted one with the gear and another that was more office related – big execs don’t want their people surfboarding or whatever when they’re supposed to be getting work done. I think by showing both they might also get more people thinking about its potential. As for the self employed, they’ve already found ways to work at the beach or by the pool, so they probably wouldn’t jazzed up about it.